Despite news reports to the contrary ad expenditures in both consumer and B2B seem down vs. 2011. Is some of this due to dollar shifts to alternative channels, or is this due to lack of confidence in the economy and companies sitting out until the 2012 election outcome is determined?
Read MoreState of the Industry
Having represented a number of brands in the B2B and consumer publishing field I’ve come to a few conclusions about the state of our industry: Consumer special interest print is fine given that some things present better (long-form content, photo essays) on coated paper in magazines. However, the advent of tablets and e-readers may change the...
Read MoreWhy Independent Representation?
A tightening economy and major changes in the B2B landscape make the current environment no place for inexperience. The modern B2B sales representative needs to be comfortable selling all forms of media-whether it is a print ad page, e-newsletter, webinar, web site advertising, or trade show booth-and as a result sales representatives that can...
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