Having represented a number of brands in the B2B and consumer publishing field I’ve come to a few conclusions about the state of our industry: Consumer special interest print is fine given that some things present better (long-form content, photo essays) on coated paper in magazines. However, the advent of tablets and e-readers may change the...
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A tightening economy and major changes in the B2B landscape make the current environment no place for inexperience. The modern B2B sales representative needs to be comfortable selling all forms of media-whether it is a print ad page, e-newsletter, webinar, web site advertising, or trade show booth-and as a result sales representatives that can...
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